Top App Analytics Comparison to Make Your Business More Profitable

Each day thousands of mobile apps are pushed live to Play Market and App Store. Being the forerunner by the number of downloads is not enough today if you can’t keep your users interested.

A brilliant app idea, money investments in development and winning promo strategies can be ineffective and profitless without proper analytics. Once your application is ready, don’t rush to relax — now you have to make sure it runs ahead of the competition. Apart from the number of downloads, do you know what hooks your audience?

Make smarter decisions with the most advanced app analytics tools

Knowing when, where and why people use your app gives you valuable insights on how to uplift engagement, boost retention and increase revenue. Right analytics tools may significantly impact application’s future growth. This cheat sheet of app analytics comparison will help you choose the appropriate one.

ADJUST

Adjust is cross-platform attribution analytics with powerful insights on your campaigns across web and mobile. With the help of the tool, you can customise event tracking, set seamless data sharing reports, analyse user acquisition and marketing ROI. Available for iOS, Android, BlackBerry, HTML5 and Windows Phone.

The Positive:

  • Fraud prevention suite
  • User cohort analysis
  • In-depth behavioural analysis of every event
  • Free demo

The Negative:

  • No pricing plans available
  • No chance to download granular level data for all channels at once

AMPLITUDE

Amplitude

Amplitude is a quantitative analytics tool, which pinpoints usability and performance issues. It allows inspecting user activity to shift proper features accordingly based on behavioural cohorts. Support iOS, Android and web platforms.

The Positive:

  • User segmentation by location and install source
  • Comparison across funnels, retention, and IAPs.
  • Integration with attribution
  • A/B testing
  • Push notifications
  • Enterprise level with additional SQL options for getting more data

The Negative:

  • Rather an expensive plan for enterprise level ($995 per month)

APPSEE

Appsee is a qualitative app analytics platform to track user’s digital footprints and analyse the recordings to obtain a complete picture of their in-app experience. Available for iOS and Android platforms.

The Positive:

  • Heatmaps to track user behaviour
  • Video of user journey during sessions
  • Integrations with all of the top attribution analytics platforms

The Negative:

  • No free plan available, only 14-day free trial

CRASHLYTICS

Crashlytics

Crashlytics is a powerful crash reporting solution. The tool issues comprehensive reports based on the type of device, battery, charge status and wifi connection. It also creates smart charts on trends and significant issues. Available for iOS and Android apps.

The Positive:

  • Free
  • Real-time processing
  • Reminders of unresolved crashes

The Negative:

  • Short crash percentage history
  • No possibility to link common system-level exceptions

MIXPANEL

Mixpanel helps to understand every user’s journey and performs a complex behavioural analysis. Being an event-based tool, it lets you track the events (both separately and in funnels) and provides you with detailed information on how users engage with what you offer them. Tie your mobile and web analytics to track and compare insights from every channel. Available for iOS and Android platforms.

The Positive:

  • Free version available
  • Push notifications
  • A/B testing

The Negative:

  • Limit of 25,000 data points per month in a free version

Tweak your app to build customer loyalty

This app analytics comparison list will help you choose tools to collect proper data and use it wisely to target your audience. There is no clear winner on the market as every tool highlights different issues. Your task now is to choose the most relevant requirements for your business and check different metrics depending on whether it is a game, entertainment, lifestyle or social networking application.

These app analytics platforms will make sure you understand how people react to various features your application offers. You will know if users make in-app purchases or click on ads, how many times a day/week/month they return or how much time they spend in your app. Set up campaigns respectively and convert even more potential users into loyal customers.

04 Apr 2018
Olya Bohun / Tech Enthusiast
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