So, it is time to build your social app and introduce it to the whole world. Here are 10 arguments to prove you that we are right and you shouldn’t wait for pigs to start flying.
1. Facebook is Facing a Crisis of Trust
Facebook seems to be a true monster among social apps — it has 2,234 million of active users (as of April 2018). This number is impressive, but currently, the biggest social network is trying to deal with its worst crisis. Facebook confirmed that third parties access the majority of its users’ information and admitted to keeping their data virtually forever and scanning their messages in order to make sure that their content is not contrary to the community standards.
According to Bloomberg, up to 87 million users suffered from this invasion of privacy — their data might have been shared with Cambridge Analytica, a research company.
You can seize the day and trade on your app’s privacy, but the Facebook scandal is really big, so users are looking for alternative social apps. What if your app is going to become one of these alternatives? To provide your users with outstanding privacy, you can use, for instance, end-to-end encryption. This technology is used by Signal, and it doesn’t allow them access their users’ messages and calls.
2. More and More Businesses Invest in Social Ads
It is virtually impossible to imagine a person who doesn’t use at least one social app. Businesses understand this and invest more and more funds into social ads. According to the data provided by Facebook, it had 3 million advertisers at the beginning of 2016. At the end of 2017, this number reached 6 million.
This means that it will be easier for you to monetize your app after you manage to attract a sufficient number of users. But please, don’t let the ads seize your app — too many of them may simply scare your users off.
3. Apps for Users Who Try to Minimize Usage of Social Apps Exist
Almost three billion people will use social apps in 2020 — that is thrice more than in 2010. Addiction to social apps and smartphones is a pretty hot topic nowadays, and some users try to minimize the time spent on social apps. However, this doesn’t mean that you can lose them as your audience — it is a perfect time to launch an app and “connect” it to the real life. This is exactly what creators of SuperBetter did.
The app represents a set of quests which a user has to complete in order to fight with their anxiety, depression, fears, or simply if they want to develop new skills.
At the moment, there are not so many applications like this, so you can take a chance and conquer the niche of apps which require users to do something more than checking the feed.
4. The Lazy Loading Technology is on the Rise
The Lazy Loading technology is another modern trend used to keep users in the app. It doesn’t allow images to slow down your app — they load only when their turn comes.
Obviously, you can say that your app is not about pictures — this is possible. But FYI, images are the best way to attract users’ attention: according to Webdam, posts with images result in 650% higher engagement than posts which consists only of text.
5. Analytics Tools are Available in Abundance
You can’t really relax after your app is released — it is essential to monitor the reaction of your target audience. Fortunately, there is no need to conduct surveys with the help of paper questionnaires. There are more than enough modern analytics tools which you can use to discover all the essential information. Usabilla, CrazyEgg, HotJar, Fullstory… These and many other tools will help you to stay on top and upgrade your social app according to your users’ expectations.
6. You Can Use Numerous New Development Tools
Our practice shows that building a social app can take from 3 to 6 months depending on the scope of the MVP. However, development tools making this timeframe even shorter exist in spades. Here are some of them:
Thanks to these and many other tools, the development process is fast and cheap like never before! The right choice of a backend programming language can play the same role. For instance, Erlang can be a great option in case you are working on a messenger.
7. Artificial Intelligence is Getting Smarter and Smaster
Some time ago AI had more in common with sci-fi movies than social apps development. But things are changing fast, so nowadays AI is a great way to take your users’ satisfaction to another level. AI is used for developing chatbots, creating the most interesting feeds for users, implementing voice recognition… It has plenty of benefits, and there will be even more in the future.
8. AR and VR are Conquering the World
We have already shared some interesting things about augmented and virtual reality, but we can’t simply skip this topic now! The evolution of technology never stops, so if your social app has elements of AR or VR, it is time to get to work! They are among the latest trends, and we are sure that users won’t forget about them soon — no, AR and VR are on the rise. And don’t worry, VR is not all about special headsets — you can simply equip your app with a 360-degree mode.
9. Apps are More Popular than Mobile Websites
85% of users prefer apps over mobile websites. That’s logical, as users don’t have to waste their time on typing the address in the browser — they can simply click the icon and start using the app. Apps are faster and more convenient to use, so be sure: users will prefer your social application over a heavy and slow website.
10. You Can Be as Creative as You Want
Please, don’t be shy even in case you think your social app will become the weirdest application ever. Feel free to be creative! The modern market offers enough apps which look really strange (and sometimes even disgusting), but they still manage to attract users.
For instance, S.M.T.H. offers its users to throw their phones as high as they can. Their results are uploaded to the leaderboards. The app’s description contains a lot of warnings, but the application has already been installed over 100,000 times.
Just Do It — Start Developing Your App!
We know, there are plenty of dangerous factors, but the right time to release your app has already come. We have provided you with plenty of arguments, and we are always ready to help you with any other app development issues. Just put aside all your doubts, and start working on your project. Remember, the perfect time is here and now!