7 Types of Push Notifications to Keep Users Engaged Without Annoying Them

Being one of the most powerful attention-grabbing instruments, different types of push notifications can increase your app’s engagement and retention rates. If used timely and relevantly, they can work miracles and show remarkable results for your business. But first things first: you need a well-structured strategy on implementing and delivering push notifications, and we’ll help you outline it.

Why Various Types of Push Notifications Matter?

According to a recent survey among 63 million app users, frequent notifications in the first 90 days of app usage increase mobile retention rates by 3 to 10 times. If you’ve read our blog post about top app analytics tools, then you should already know that the number of installs is not an app success measurement. You need to work hard to make people want to return to your app daily, not just have it downloaded from an App Store or Play Market. Even if your application is captivating enough, remind your consumers to use it with personalized push notifications. Your messages have to provide value and convenience, not being too disturbing. Thus, consider the following types of push notifications when building your strategy.

1. Updates

Instapaper update notification

Instapaper's Notification About Their New Feature (2014). Source

Make sure your app admirers know you strive to meet the demand of the market and bring it up to date regularly. Such messages will inform users about significant updates and introduce new app features improving their overall experience.

2. Alerts

Instapaper update notification

Wunderlist Alert. Source

Alerts inform users about actions related to them, including mentions in messages or comments, likes on their posts and tags on photos, so they don’t miss out any social activity.

3. Reminders

Reminder gif

Reminders were introduced back in iOS 7. Source

Make your users remember important things to do and never miss out what matters to them. Based on consumers’ input data, make their life easier with schedule alarms or traffic warnings before meetings.

4. Rewarding loyalty

Rewards gif

An example of a rich push notification. Source

Honor loyal customers with exclusive offers, giveaways or sales. Thank them for being with you for a long time with various bonuses or awards. This way, you’ll encourage consumers make more purchases or use your app more frequently.

5. Transactional alerts

Albert notification gif

If your app is somehow related to users’ finances, cards or bank accounts, add transactional notifications to your app. You might show consumers their current balance, bills, transactions or remind about credit depts, saving lots of their time.

6. Triggered geolocation

Uber notification gif

Uber notification. Source

Notify your app users on special deals and promotions in local markets, restaurants or cafes. Additionally, show fine places around, based on their current location or planned trips.

7. Pull-back or re-engaging

Rolling boxes gif

Rolling boxes in the iOS Notification Center. Source

If your analytics shows decreased activity within your app lately, remind users how cool it is. Motivate your application fans to launch it more often by sending them engaging and catching-up messages.

Adding Push Notifications To Your App

There are many services that can ease developers’ life and offer adding push notification on Android and iOS. The most popular are based on Google Cloud Messaging (GCM), a Google Play Service that enables you to transfer messages between servers and client apps or vice versa. The feature is free and has no limits for the number of notifications.

Another way to add push alerts is using Firebase Cloud Messaging (FCM). It lets you set up and sync an Android or iOS client app to send messages to your users, single devices or group of devices. There are also several extensions that can reinforce FCM or create custom solutions, like Carnival or Urban Airship. These alternatives to Google Play Services can be used cross-platform and offer effective solutions for non-standard and difficult use cases.

And Don’t Forget About Wearables

Wearable notification gif

Just a nice concept of a notification for Moto 360. Source

The main point of wearables is to keep people informed, so there’s a big chance your app users will appreciate your push notifications even more on IoT devices. Pay attention to the length of your message, as it has to be shorter than the alert for a smartphone screen. They have to be more personalized and show off only main information, keeping user experience as seamless and positive as possible.

But if you’re not sure about which types of push notifications to choose or how to add them to your app correctly, you can always turn to our team of experts for a helping hand via the form below.

08 Jun 2018
Olya Bohun / Tech Enthusiast
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