4 Steps to Launch a Product If You’re Too Busy

So, you have an idea of a really brilliant app, but there are still a lot of other projects which you have to complete, and even a small scope of potential work can’t save the situation! Well, that’s not a problem — being very busy doesn’t mean that you will have to postpone the launch of your product for the coming year.

The thing is that the right software partner can help not only with MVP release — you can count on professional assistance at every stage of the project, starting with idea validation. Such a cooperation will save your time and allow you to complete every stage in the right way. Check our article to learn more details about the stages and understand how exactly your software partner can assist.

1. Do Research to Validate Your Idea

Research

Before we start, let us quickly remind you what benefits the idea validation hides. Here they are:

  • You won’t waste your budget for nothing. Just imagine: you have developed and released an application, but at some point it became clear that the market didn’t need your product. However, the budget is already wasted, and, obviously, no one will give you money back in case your app failed. So, if your idea didn’t stand the validation process, you will have no reasons to start the development, and, therefore, won’t waste your money.

  • You won’t lose your time. If you don’t validate your idea, you may have to start everything from the very beginning and, and this can be very dangerous for your project. For example, such a failure may spoil your reputation among investors. What is much worse, you can miss the most suitable moment for the launch in case you have a time-oriented product.

  • You will get to know your target audience. When validating the idea, you will discover some details about your potential customers, so it will be easier for you to meet their needs and expectations in case you decide to start working on the project.

  • You will get to know your competitors. There is no sense in creating a product which already exists, without any added value. However, the validation process will help you to discover if the same products are already produced and, if yes, how to outdo them at the market.

You see, product idea validation is a step you should never skip. Otherwise, all your dreams about your product’s success may be crushed by the reality, while your budget may suffer significantly.

Finally, we are getting closer to the most interesting part of this paragraph — on doing the research. Obviously, the first thing you have to do is collecting the information about the current state of the market. This data will help you to understand if there is a demand for your product and how many competitors are waiting for you. You can find some data with the help of the search engines, but we still recommend you to ask your software partner to help.

Why? Because only a competent and experienced business analyst or marketer can, for instance, pick up right keywords for the search engines and analyse the collected data in the right way. Sure, you can deal with finding potential competitors on your own, but such a professional will be very helpful when it comes to identifying their weak points. By the way, we are talking now about hiring not a freelancer, but an entire team which includes all the essential experts.

Here are some research questions you may want to answer at this stage:

  • Which problem is your product going to solve? What is its aim? If there are no problems, you should probably start thinking about working on another product.
  • Has anyone already released the same product? And if yes, how are you going to make your product different?
  • How many potential competitors do you have? Who are they? Are they successful or not really?
  • What unique key features is your product going to have? Will they be able to make your product different from the competitors’ offer?
  • Who is your target audience? Who can benefit from using your product? Is the potential market big enough?

Some of these questions can be answered with the help of Google (for example, that one about the competitors), but cooperating with a professional from your software team will help you to get precise information.

2. Create a Landing Page

Landing

Let’s imagine that your idea has successfully passed the first stage: there are users who may need your product, and the market is not overcrowded by the competitors. Besides, your product has several cool features, and the target audience seems to be pretty wide. Building a landing page is the next step, and here’s why it is important not to skip it:

  • A landing page is a great basic tool for gaining the trust of your potential users. If it is built right, visitors will get a credible impression of your product without a full-fledged website.

  • A landing page generates leads. Just don’t forget to leave your contacts or create a special form, for instance, for the subscription.

  • A landing page can exist in several versions, which is great in case you have several target audience groups.

  • A landing page can help to spread the awareness not only of your product, but also company. Then, in case of the project success, it will be easier to market the following products, as users will already trust you.

There are more than enough free online tools for creating landing pages, but cooperating with your software partner during this step is a much nicer idea. Sure, a landing page has nothing to do with a really complex website, but if you want to succeed, it is better to entrust the creation of your landing page on professional developers and designers. They will take the needs and expectations of your target audience into account and develop exactly that page which will be able to bring you all the above-mentioned benefits.

3. Generate the Traffic

Traffic

We guess you have some ideas regarding how to generate traffic to your landing page, but collaborating with a professional marketer who has experience in this field is still a great idea. If you do everything on your own, traffic generation can take much more time or, what is much worse, your efforts may be simply inefficient. To avoid this, rely on your software partner. Here are some methods and strategies they can use to drive traffic:

  • Marketing through social media Promoting the landing page of your product on social networks is one of the most effective ways to generate some traffic. Currently, there are over 2.6 billion social media users (worldwide), and this number is expected to rise up to almost 2.8 billion next year. You see, this method is a must! However, there is no sense to target every single user of social networks — some of them don’t belong to your audience. That’s why it is important to cooperate with marketers — they will help you to analyse your target audience, to understand what networks they prefer, and to develop an effective marketing plan.

  • Placing banners on other websites or blogs It may be useful to find websites and blogs which attract your target audience and place banners with links to your landing page there. To create a banner which will inspire users to click it and get to the landing page, you will need the help of marketer and designer. The Internet offers enough banner makers, but these tools can’t analyse the current trends and consider the expectations of your target audience. So, we recommend you to work with people, not with online tools.

  • Link building This is another popular method which implies publishing links to the landing page on contributor websites. Another option is joining forums like Quora and Reddit, and posting links in relevant discussions. The most important thing here is to make links look naturally in the text (no one likes spam!), and qualified marketers are exactly those guys who can do this for you.

  • Email marketing According to statistics, email marketing can be 40 times more efficient than trying to attract users from Twitter or Facebook. This sounds impressive, but only professionally drafted emails can reach this rate. This is another reason why you need to cooperate with a marketer who has enough experience to create a really awesome email.

4. Develop a Minimum Viable Product

mvp

That’s probably the most obvious stage your software partner can help you with. So, after all the previous steps are completed, it is time to start working on a minimum viable product or MVP, if shortly. Building an MVP won’t require enormous investments and efforts — it offers only basic features and has a simple design.

However, keep in mind that basic features and simple design don’t mean that your product should be “raw”. It must be complete and usable, otherwise, your product will fail exactly at this stage. Here you will need the help of developers, designers, testers, and other members of your software team — they will create exactly that MVP which your target audience would really use.

We would be glad to provide more information about developing an MVP, but we don’t know your idea yet, so giving exact recommendations in this case is impossible. However, you know how to get in touch with us! Just fill the form below, and we will quickly get back to you and your project!

12 Feb 2019
Anastasia Lushyna / Business Development Expert
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